Mie
Every 20 years, Ise Grand Shrine is ritually rebuilt — a 1,300-year-old cycle of renewal that draws eight million pilgrims a year to Japan’s most sacred site.
20年に一度の式年遷宮が続く伊勢神宮。日本人の「こころのふるさと」、三重への旅。
Mie Prefecture occupies the eastern Kii Peninsula, blessed with ancient pilgrimage routes, pristine Ago Bay pearl farms, and rugged Kumano Kodo forest trails (UNESCO). The Ise Grand Shrine (Jingu) is Japan’s most sacred Shinto site, rebuilt every 20 years in a 1,300-year tradition. Mie also claims Matsusaka beef, often considered Japan’s finest wagyu, and a coast of hidden sea caves and fishing villages.
伊勢神宮・熊野古道（世界遺産）・松阪牛・英虞湾の真珠と、日本の精神文化と食の宝庫が詰まった三重県。年間800万人以上が伊勢参りに訪れます。
Recommended Omiyage
おすすめおみやげ 5選
Akafuku Mochi
Soft mochi wrapped in sweet red-bean paste — Ise’s most iconic sweet since 1707
1707年創業の老舗・赤福の銘菓。やわらかいもちと餡が絶妙。
Ise Ebi Senbei
Crispy crackers infused with Ise lobster — a luxurious souvenir from the Ise coast
伊勢志摩産の伊勢えびを使ったサクサクのせんべい。
Mie Pearl Candy
Delicate milk candy shaped like Akoya pearls from Ago Bay — uniquely Mie
英虞湾のアコヤ真珠をイメージした繊細なミルクキャンディ。
Matsusaka Beef Manju
Steamed bun filled with wagyu-flavored sweet bean paste — a fun Matsusaka keepsake
松阪牛をイメージした肉まん風の蒸し饅頭。
Tare-yaki Wagyu Jerky
Matsusaka wagyu jerky marinated in sweet-soy tare — umami-packed and long-lasting
甘醤油ダレで漬け込んだ松阪牛のジャーキー。旨みが凝縮。
Must-Visit Spots
おすすめスポット 5選
Ise Grand Shrine (Naiku)
Japan’s most sacred Shinto site — home of the sun goddess Amaterasu, rebuilt every 20 years
天照大御神を祀る日本最高の聖地。20年ごとの式年遷宮が有名。
Okage Yokocho
Atmospheric Edo-era townscape beside Ise Shrine filled with traditional food stalls
伊勢神宮内宮前に広がる江戸情緒あふれる門前町。食べ歩きが楽しい。
Meoto Iwa
Two sacred rocks joined by a sacred rope in the sea — a symbol of love and harmony
縄で結ばれた夫婦岩。縁結びと日の出スポットとして有名。
Ago Bay
Japan’s premier Akoya pearl-farming bay, with stunning island-dotted views
アコヤ真珠養殖発祥の地。島々が浮かぶ入り組んだ湾の絶景。
Kumano Kodo Iseji
Ancient pilgrimage trail linking Ise to Kumano through cedar forests (UNESCO Heritage)
伊勢から熊野へ続くUNESCO世界遺産の巡礼古道。
Frequently Asked Questions
What is the correct order to visit Ise Grand Shrine?
Traditionally, visit Geku (Outer Shrine) first, then Naiku (Inner Shrine). Walk through Uji Bridge to enter Naiku — remove hats and be respectful.
伝統的には外宮→内宮の順で参拝。宇治橋を渡る際は帽子を取り、静かに参拝しましょう。
Where do I eat Matsusaka beef in Mie?
Matsusaka city has many certified yakiniku and sukiyaki restaurants. Wagyukan near the Matsusaka beef farm is highly regarded. Lunch sets from ¥3,000 are available.
松阪市内に認定焼肉・すき焼き店が多数。和牛館が評判。ランチセットは3,000円〜。
Are Ise Jingu photography restrictions?
You can photograph the shrine approach and gardens freely. Photography of the inner sanctuaries (Shoden) is prohibited. Look for posted signs.
参道や庭は撮影可。正宮（正殿）前は撮影禁止。標識に従ってください。
Travel Tip
Pick up ‘Akafuku Mochi’ fresh from the Okage Yokocho branch — it’s made daily and should be eaten the same day. The shop opens at 5 am on busy festival days. Combine with the Meoto Iwa sunrise for a magical start.
